The dust is yet to settle on the events of 2020 so far, and the long-lasting consequences remain unclear. Including bikinis, one-pieces and shorts. As seen on influencers including Pernille Teisbaek and Marie von Behrens, Prada’s nylon shorts have become one of the world’s most wanted products, entering The Lyst Index in 6th position. Gucci came in third place (an improvement from its Q1 ranking at number four) while Balenciaga dropped from second to fourth place. For the last three quarters, Off-White™ has sat at the top of the Lyst Index. A preference for loungewear extends into data on popular products. With barber shops closed, and Zoom calls keeping our top halves on display, searches for baseball caps increased 49% this quarter. Retailing at over seven times the price of the Birkenstock, it saw a 41% rise in searches in the three-month period. In a video liked over 5 million times on Instagram, Nike twisted its famous slogan to ‘Don’t Do It’ to promote its anti-racism message. Nintendo released a sneak peek at the new additions. o Off-White - was the highest-ranked luxury brand in the “Lyst Index Q2 2020” list of fashion’s hottest brands and products for the fourth consecutive quarter; released Air Jordan 4 x Off-White ‘Sail’ on July 25, 2020, which sold out the same day and generated 800 million hits … Nike Unseats Off-White™ as Fashion's Hottest Brand The Lyst Index Q2 Report attributes Nike’s new ranking to the coronavirus pandemic. Get the latest news in women's streetwear, fashion and more. The sportswear brand jumped two spots in the rankings and unseated Off-White™, the hottest brand for Q1, from its reigning position. Marine Serre‘s X R-Pur face mask came in second, followed by Loewe‘s Basket bag and Calvin Klein‘s logo bralette. However, it is still a small brand with €20 million in sales in 2019. Having risen to cult status among Gen Z consumers — who launched the viral #HarryStylesCardigan crocheting challenge on TikTok — the $1,560 colour-block piece sparked a 166% spike in searches for the label’s cardigans in the last week of June. Both of these brands, along with newcomer Fear of God, saw an increase in social impressions at a time when some well-established luxury names were flat on this metric or declined. Meanwhile, The Frankie Shop’s cult Eva t-shirt continued to sell out despite having been restocked several times since its 2019 launch. $40 million The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period. So, what comes next? The Kering-owned brand nabbed the No. LA-based Fear of God moves up 1 place to become the 19th hottest brand, after entering The Lyst Index for the first time in Q2 this year. The impact of coronavirus was felt sharply throughout the quarter, although consumer confidence started to return in the final months with the lifting of lockdown restrictions in some markets. The Lyst Index is the industry’s quarterly report that ranks fashion’s hottest brands and products. Gucci is officially the world’s hottest brand again, taking out the top spot in the Lyst Index Q3 report, up two spots since last quarter. Off-White™ Remains World's "Hottest Brand" in Lyst Index Q1 2020 Report Jacquemus, LOEWE, Rick Owens and Raf Simons also appear in the top 20. To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying … A Gucci baseball cap lands in 4th position. California-based Fear of God makes its first appearance in the 20 hottest brands list, having risen nine places since the previous ranking. Nike had previously announced it intended to reach 30% digital sales by 2023, but having already reached that milestone this year, the firm has set a new target of 50% digital sales in the near future. We use cookies to collect data for functionality, analytics and marketing purposes. Style • Designers • … To request information or images relating to the Lyst Index please contact press@lyst.com. We group colours for styles, and take into account global demand per volume of stock available. Within days, the much talked-about documentary resulted in a 36% increase in searches for Nike Air Jordan sneakers. Global fashion search platform Lyst has revealed the findings of its latest quarterly report, ranking Nike as Fashion’s Hottest Brand for Q2 of 2020. The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Increase in traffic on Lyst for Jacquemus since Q1. Retailing at $99.95, searches for the sandals spiked 225% over the quarter, and they sold out across many retailers. In June calls for greater equality and racial justice swept the world following the death of George Floyd at the hands of US police officers. 1 spot on The Lyst Index ranking of the hottest brands of Q3 2020. Birkenstock’s Arizona sandals are the world's hottest shoe this quarter. Thousands of shoppers worldwide searched for caps at all price points, with logo styles by Gucci, Nike, Prada and Palm Angels driving the most searches. I’d also like to hear about other Lyst reports and news My final thoughts Luckily for the readers who had reviewed this article prior to this update, I am not big enough of a fan to make changes to my top picks that have been listed. To help professionals work from home amidst the pandemic. Cited as the “Hottest Brand of 2020” in the Q2 installment of the Lyst Index, Nike is the go-to for on-trend yet affordable footwear.While many of you may own a pair of classic white Air Force 1s or have hopped on the Air Jordan hype train, Nike has an array of both futuristic and retro silhouettes, so there truly is an option to suit every closet and occasion. Within the industry, there have been various proposals to rethink the fashion calendar, as well as production and retailing practices, but widespread consensus is yet to be reached. Stay updated on the latest news with our carefully curated newsletters. You may opt out any time. The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Please contact press @ lyst.com hottest fashion brands and products for Q1, from reigning. 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